Ever Denim Inc., a Delaware corporation (“Ever Denim,” “we,” “us,” or “our”), operates www.everdenim.com. This Privacy Policy explains how we handle personal information when you browse our website, place an order, use its features, subscribe to messages, or contact us. Ever Denim Inc. is the controller of the personal data we process for our own business purposes under the EU General Data Protection Regulation (“GDPR”) and UK GDPR, where they apply.

Contact us at contact@everdenim.com or Ever Denim Inc., 719 S Los Angeles St, Ste 1124, Los Angeles, CA 90014, United States.

For advertising opt-outs, visit Your Privacy Choices. Section 6 explains cookie and marketing choices; Sections 7–9 explain other privacy rights. This policy is a notice of our practices, not consent to optional tracking or marketing. Where consent is required, we request it separately.

Personal information means information that identifies you or can reasonably be connected to you. Depending on your interactions and choices, we collect the following:

• Contact and account details: name, email address, telephone number, billing and delivery addresses, account identifiers, and account preferences that you provide when shopping, registering, subscribing, or contacting us.
• Shopping and transaction details: products viewed, cart and wishlist contents, purchased items, size and fit preferences, order amounts, payment status, returns, exchanges, and delivery records. Payment providers process payment credentials; we receive transaction information and limited payment details needed to administer your order. Do not send full card details by email.
• Device and activity details: IP address, browser and device characteristics, cookie or similar identifiers, referring pages, pages and products viewed, clicks, approximate location derived from IP address, and interaction times. We collect this through the Site, Shopify, cookies, pixels, and other integrations as described below.
• Communications and voluntary submissions: support messages, reviews, photographs you submit, and answers or measurements you choose to enter in a sizing tool. Public reviews and associated display names may be visible to other visitors.
• Marketing preferences and engagement: consent and opt-out records, subscription details, and email or message delivery, opens, clicks, and related shopping activity, subject to required consent. We may infer product interests from this activity to personalize permitted marketing.

Sources include you, your browser or device, Shopify, payment and delivery providers, support and shopping-feature providers, and analytics or advertising partners. For example, a carrier supplies delivery updates and an advertising provider supplies campaign results. Please avoid providing sensitive information that is unnecessary for shopping or resolving your inquiry.

We use information to process payments and orders; deliver products; handle returns and support; maintain accounts, carts, and wishlists; provide requested size or product recommendations; keep records; detect fraud; secure and troubleshoot the Site; understand store performance; and improve products and the shopping experience.

Subject to your choices and applicable law, we also use contact, shopping, and activity information to send promotional messages, personalize product suggestions, measure advertising results, and show relevant ads on other services. We maintain consent and suppression records to apply your choices. We may use relevant information to comply with law, respond to valid legal requests, and establish or defend legal claims.

Providing information needed for checkout, delivery, or identity verification may be necessary to complete the requested transaction or privacy request. Optional marketing consent and optional sizing information are not conditions of purchase.

Shopify hosts our store and processes information to support checkout, payments, accounts, security, analytics, and store operations. Shopify may also act as an independent controller for its consumer services and enhanced features. Where enabled, Shopify Network Intelligence combines information about interactions with our store, other merchants, and Shopify to support features such as personalization, fraud prevention, and advertising, subject to applicable choices. Read the Shopify Consumer Privacy Policy or use the Shopify Privacy Portal.

We provide relevant information to vendors that support payment processing, fulfillment and shipping, returns, hosting, communications, customer support, analytics, and shopping features. For example, a delivery provider needs your delivery details, while a wishlist provider needs the saved-item information associated with your browser or account. Service providers receive information for the services they perform, subject to applicable contractual and legal restrictions.

Advertising partners receive identifiers and shopping or activity information as described in Section 5. Some process data for their own purposes under their privacy notices, in addition to providing services to us. We may disclose relevant information to professional advisers, authorities where legally justified, parties involved in a business sale or restructuring under appropriate safeguards, or recipients you ask us to use. We do not disclose every category of data to every recipient.

Cookies, pixels, local storage, and similar technologies help the Site work and provide analytics or advertising. Essential technologies support functions such as checkout, authentication, security, and remembering privacy choices. Optional technologies support preferences, site measurement, and advertising. Some technologies last for a browsing session; others remain until they expire or are deleted.

Meta Pixel

We use Meta Pixel to measure visits and shopping events, evaluate Facebook and Instagram campaigns, and help show relevant ads. Events can include viewing products, adding items to a cart, starting checkout, and purchasing. Meta may receive device and cookie identifiers, IP address, page or product information, and event details such as purchase value. Meta may connect events to its own account or device information. These activities are subject to consent or opt-out requirements. See Meta’s Privacy Policy.

Google Analytics

We use Google Analytics to understand how visitors find and use the Site and how shopping journeys perform. Depending on configuration and your choices, Google receives device and browser information, online identifiers, pages or events, and approximate location. Google Analytics 4 uses IP addresses to derive location and does not log or store individual IP addresses. This does not make all analytics data anonymous. See How Google uses information from sites using its services.

Klaviyo

We use Klaviyo to support signup forms, email marketing, and related customer messaging. Information can include contact details, subscription choices, purchases, and permitted browsing or message engagement. This helps us send relevant messages and measure results. Where an SMS program is offered, its signup disclosures also apply. See Klaviyo’s Privacy Policy.

Wishlist and sizing features

Our store includes Swym wishlist. When you use these features, the providers may process saved products, online identifiers, feature interactions, and information you choose to supply for fit recommendations. Use of these features is optional; their nonessential tracking remains subject to applicable privacy choices.

Optional analytics and advertising are not necessary to fulfill an order. Where required by law, including for applicable tracking in the EEA and UK, we obtain consent before using these technologies. Merely browsing, scrolling, or accepting our Terms does not provide that consent.

• Cookies: use the cookie preference controls on the Site to accept or reject optional categories or withdraw consent. Necessary technologies remain available to provide the requested service. Withdrawing consent affects future processing and does not undo lawful processing before withdrawal.
• Sale, sharing and targeted advertising: visit Your Privacy Choices. You may also email support@everdenim.com with a request to opt out of sale, sharing, or targeted advertising. These choices cover applicable disclosures for advertising, including covered server-side disclosures; they do not stop information needed for orders, security, or legal compliance.
• Global Privacy Control: we treat a recognized GPC signal as an opt-out of sale or sharing and targeted advertising where required by law. It applies to the sending browser or device and, where we can reliably associate it with an account, to that account as required. Other “Do Not Track” browser signals are not currently treated as an opt-out. Learn about Global Privacy Control.
• Email: use the unsubscribe link in a marketing email or contact us. You may still receive necessary order, return, security, or service messages.
• Text messages: if you join a marketing SMS program, reply STOP or use the opt-out method in its signup terms. Consent to marketing texts is not a condition of purchase.
• Provider controls: use Meta Ad Preferences, Google My Ad Center, or Google’s Analytics opt-out browser add-on. The add-on applies to supported browser-based Analytics implementations; it is not a universal opt-out of all tracking or server-side disclosures.

Browser settings can block or delete cookies, but doing so may affect shopping features and does not necessarily stop server-side data transfers. Preferences may need to be renewed after clearing cookies or changing browsers or devices. Opting out of personalized advertising does not remove all ads. Unsubscribing from email does not automatically change cookie or advertising choices, and the reverse is also true. Contact us if a privacy control is unavailable or does not appear to work.

Where the GDPR or UK GDPR applies, our legal bases depend on the purpose:

You may request access, correction, erasure, restriction, or portability where applicable. You may object to processing based on legitimate interests for reasons relating to your situation. You may object to direct marketing, including associated profiling, at any time. You can withdraw consent as easily as giving it, without affecting prior lawful processing. Rights are subject to the conditions and exceptions in the applicable law.

Product recommendations and advertising audiences may use inferred interests from your shopping activity. You also have protections concerning decisions made solely by automated processing that produce legal or similarly significant effects, including applicable rights to human review and to challenge a decision.

You may complain to your local data protection authority without contacting us first. Find EEA authorities through the European Data Protection Board; UK residents may contact the Information Commissioner’s Office. Section 9 explains how to send a request to us.

Where state privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), cover our processing, rights may include knowing or accessing information, correcting inaccuracies, deletion, portability, and opting out of sale, sharing, targeted advertising, or certain significant automated profiling. California residents also have applicable rights to limit specified uses of sensitive personal information. You can exercise rights without unlawful discrimination.

The data categories described in Section 2 include identifiers and customer records, commercial information, internet or electronic activity, approximate geolocation, submitted content, and inferences about product interests. Account or payment credentials processed to provide requested services may qualify as sensitive personal information. Sections 2–5 describe sources, purposes, and recipient categories; Section 10 explains retention.

Disclosures of online identifiers, shopping activity, approximate location, or related audience information to advertising partners can constitute “sale” or “sharing” under California law or targeted advertising under other state laws, even without payment for the data. Use the choices in Section 6 to opt out. We do not knowingly sell or share the personal information of people under 16 without the authorization required by law.

Where your state provides an appeal right, email us with the subject “Privacy Appeal” and identify the request you want reviewed. We will explain our response and any applicable route to complain to your state regulator. California residents may also contact us regarding applicable rights under California’s Shine the Light law.

Email support@everdenim.com with the subject “Privacy Request,” or write to the address in Section 1. Describe your request and the email address associated with your interactions. You do not need an account to make a request. Please do not send identity documents, passwords, or payment credentials unless we specifically request an appropriate verification method.

For access, correction, or deletion, we may verify identity using information reasonably necessary to protect your data. An authorized agent may submit a request with evidence of authority; additional verification may be needed where permitted. Advertising opt-out requests do not require the same identity verification as access or deletion requests.

We respond within applicable legal deadlines—generally one month for GDPR requests and 45 days for many U.S. state requests—with any permitted extension and its reason communicated to you. Opt-outs may have shorter deadlines. If an exception prevents full compliance, we will explain the reason and any available review or complaint process. A deletion request may leave records we must retain for legal obligations, fraud prevention, or claims, and minimal records needed to honor an opt-out.

We keep personal information only as long as reasonably needed for the stated purpose and applicable obligations. Order, payment, and return records are retained according to fulfillment needs, tax and accounting requirements, and relevant claim periods. Account and wishlist information is kept while needed for those features or account administration. Support and sizing information is kept for the inquiry or requested feature and related follow-up. Analytics and advertising information is kept according to the measurement purpose, applicable consent, and the configured provider retention period. Marketing records remain while used lawfully for the subscription; limited consent and suppression records may be kept to document and respect your choices.

Retention also considers the information’s sensitivity, inactivity, legal holds, and whether the purpose can be met with less or de-identified data. When retention is no longer justified, we delete or de-identify information, subject to lawful backup and preservation requirements. Contact us for information about a particular category.

We use reasonable safeguards appropriate to the information and processing risks. No website, transmission, or storage system is completely secure. Protect your account access and tell us promptly about suspected misuse.

We operate in the United States. Shopify and other providers may process information in the United States and other countries with different privacy laws. When a restricted transfer is subject to the GDPR, UK GDPR, or applicable Swiss law, we use a legally recognized transfer mechanism, such as an applicable adequacy decision or appropriate contractual safeguards, including EU Standard Contractual Clauses and the relevant UK or Swiss adaptations where required. Supplementary safeguards are used where necessary.

A provider’s participation in the EU–U.S. Data Privacy Framework or a related extension is relevant only when its active certification and the specific transfer are covered; Ever Denim does not claim certification in that framework. You can ask us for information about the safeguards for your data and a copy where available, subject to lawful redactions. Browsing our website is not blanket consent to a restricted transfer.

Our Site is for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided information, contact us so we can investigate and take appropriate action. Where a higher age or parental authorization requirement applies to a particular processing activity, we follow that requirement.

Links to external websites, social media, payment services, or other independent services lead to their own privacy practices. Review their notices before supplying information. This does not reduce our responsibilities for information we collect or disclose.

We may revise this policy as our services or practices change. We will update the date and provide additional notice or seek consent when required. A policy update does not itself provide consent for a new use or override an existing privacy choice.